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Recent Posts

  • New year, new me
  • Have you tried this brand tone of voice technique?

New year, new me

Half-baked ideas from my silly little brain

by Rebeca Moss   I’ve done it. Finally. After thirty years, I am transformed. I’ve become the woman I was destined to be. Every morning I wake up refreshed. I jump out of bed at 6am and within ten minutes I’m ready for the day (having carefully laid out my clothes the night before). After …

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Have you tried this brand tone of voice technique?

Brand Tone of Voice

by Rebeca Moss I’m going to tell you a secret. Lean in. A little closer. No that’s too close. OK, ready? … Creating a brand tone of voice isn’t something only professional copywriters can do. In this blog, I’m explaining the first step in my brand tone of voice (TOV) process. If you get to …

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