Baxters
Supporting a soup-er food company with its Christmas social campaign.
Client
Baxters is major food company that sells its soups, preserves, condiments & chutneys internationally.
Brief
We were tasked with writing social content for Baxters’ Christmas campaign and developing sparkling asset ideas.
Approach
We made the most of Instagram’s full suite of interactive features, including polls and quizzes, to boost engagement. Our copy was warm and friendly, consistent with Baxters’ tone of voice.
Result
Our client loved the content, which was used across Baxters’ Instagram channel throughout the festive period.
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