Content refresh

Content refresh

Make existing content work harder

When talk is cheaper than ever, substance stands out.  Show what you’re made of with copy that earns trust.

Brand updates

Bring your audience with you as you evolve. Get support introducing new messaging or a new brand voice across customer-facing content.


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Articles

Repurpose or refine existing content. Includes fact-checking, structure and tone updates, as well as readability, spelling and grammar checks.

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Technical guides

Make complex technical guides and instructional content easier to follow with a simpler structure and more human language.

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Landing pages

Get help to diagnose the cause of poor landing page performance and rework your copy to increase leads or improve sales.

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What is a content refresh?

A content refresh is reworking existing copy or content so it stays, well — fresh.


Sometimes, you don't need brand new copy; you just need to put a new spin on what went before. It's less reinventing the wheel and more giving the wheel a good polish.

When talk is cheaper than ever, substance stands out.  Show what you’re made of with copy that earns trust. Show what you’re made of with copy that earns trust.

A content refresh can be effective for several reasons.


If your marketing strategy involves SEO, routinely rejuvenating content signals that it's fresh and relevant.


If you're updating your brand, a refresh keeps your content in line with your new brand voice.


And if you've noticed performance issues like a landing page that isn't converting, or a technical guide that leaves readers with questions, an update can quickly fix the underlying problem.

When talk is cheaper than ever, substance stands out.  Show what you’re made of with copy that earns trust. Show what you’re made of with copy that earns trust.

Style and substance

A content refresh isn't just a quick proofread or a light-touch edit. It's an opportunity to get more value from your content.


Could we delve deeper into this topic?
Are we offering original insights?
Are we answering customers' questions?


Is the content accurate and up to date?
Is the structure intuitive?
Is the style consistent?


Routinely updating content can help to demonstrate expertise and credibility, which in turn signals a quality service.

"Rebeca is an incredibly hard-working marketer and we value her work."

Ewan Anderson | Marketing Director | Eden Scott

Ampersand Copy is a copywriting and content marketing service from Rebeca Salazar-Moss.

Ampersand copy ltd / SC754639
VAT REGISTERED

location

Edinburgh

REGISTERED ADDRESS

Argyll House, Quarrywood Court, Livingston, West Lothian, Scotland, EH54 6AX

Contact details

+4477 3855 7669

Ampersand Copy is a copywriting and content marketing service from Rebeca Salazar-Moss.

Ampersand copy ltd / SC754639
VAT REGISTERED

location

Edinburgh

REGISTERED ADDRESS

Argyll House, Quarrywood Court, Livingston, West Lothian, Scotland, EH54 6AX

Contact details

+4477 3855 7669